Sell Your Car with Alfa Romeo

In order to spread the word about the low price of a new Alfa Romeo, the company took out ads on the side of bus shelters (as if a high=speed car chase in Quantum of Solace wouldn't raise interest enough). Adding a guerrilla marketing element to this new method of automobile product promotion, however, they made these ads into free classified posting zones, encouraging the people of Brussels to sell their own vehicles since the Alfa Romeo is now so affordable. As might be expected, the ads were soon covered in postings with photos of cars for sale, and whether or not any of the sellers actually went out and bought an Alfa Romeo afterward, they were doubtless grateful to the auto brand for providing them with a free marketplace.

[via IBelieveinAdvertising]