Tuesday, January 12, 2010

Unconventional Job Listings



Shield Security wanted to make sure that its new hires had appropriate industry experience. The easiest way to do this was to recruit at existing security checkpoints, but how to do this discreetly? Steel letters embedded in their custom briefcases, of course. These letters would show up on the security scanner, alerting security personnel reading the x-rays to the new job opportunities at Shield.

I like this idea a lot - it's unusual and very accurately directed at the target audience. Plus, it keeps security checkers on their toes - with so many bags going through, for example, airline security, the steel letters will remind checkers that they have to pay attention.

[via IBelieveinAdv]

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