Subway Turnstile Lashes

When you can't find the right media space to promote your product, it's time to go guerrilla! That's exactly what CoverGirl did with their latest mascara. Instead of choosing the traditional print or TV route, they decided to turn an ordinary subway turnstile into the "long lashes" their product creates. This beauty promotion is creative, but it wouldn't get me to stop in New York City subways (don't want to be run over by an angry mob trying to catch their trains).