Tambour Paint: Free Parking

Using color to capture attention is a common trick in the guerrilla marketing arsenal. Here's a campaign put together by an Israeli paint company that takes eye catching color to the next level! The Tambour paint company wanted to put together a street promotion for their "Color Month" event. To promote brand awareness, they decided to sponsor free parking in Eilat, Israel's largest tourist city. Free parking areas were designated by colorful patterns painted on the curbs and Free Parking signs with Tambour's logo and the message "Look what color can do." It's nearly impossible to drive down these streets without noticing the painted curbs, so I'd say Tambour's guerrilla effort succeeded with flying colors!