Friday, March 26, 2010

Wow!

Staples is known for their low-priced office supplies....and the annoying “Wow!” guy. Honestly, I think this is guerrilla marketing at it’s finest; it’s unforgettable. The wow will always stick out in your head (and ears) when you see the Staples logo. What if Staples had a promotional clock that said “Wow!” when the alarm went off? That would be pretty annoying, but funny. Or what about a customized stress ball with a “Wow!” that stretches as you squeeze it? Either way it goes, Staples has succeeded at creating another memorable moment with their low price ads.

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