Sony’s new ads for its Bravia internet television feature kids as the stars of huge soccer games and rock concerts. They are getting their point across that having Bravia TV means you can relive the greatest moments from your childhood up until now (whatever age you might be). The fact that bit’s high-quality internet television makes it all the more enticing because the images are sharp and you don’t have to squint at the computer screen anymore. In this particular ad young boys enter the stadium for the world cup and play a game of soccer as children would, but with a crowds roaring for them. Customized t-shirts and promotional noise makers will see a decrease in meaning for those people with Bravia TV. Memorable moments will be just as memorable on the TV screen.