Entertainment in the Bathroom

In France, promotional stickers and mirrors were utilized in the bathrooms of movie theatres to promote a new detective drama. Talk about a night of entertainment! It's definitely a more effective promotion for the show than just having a preview before the movie or putting up a promotional poster in the theater, like we do in the United States.

True Guerrilla

Via Ads of the World

The campaign featured above by the Salvation Army is the true definition of guerrilla marketing-- low cost with a high impact. Volunteers went around to leave messages on dirty windsheilds, store windows, coffee cups, banners-- you get the idea-- to get the message out that the Salvation Army collects donations year round, and 100% of those donations goes to helping the needy, and not to advertising budgets.

Ikea Makes a Train a Home

Via Ads of the World

Ikea is constantly making over outdoor areas to promote their stores, and I love it. The images above are from Japan-- to promote the first store opening in a specific region, Ikea made over the inside and outside of a train in Kansai. They put up promotional stickers and covered the cars with Ikea fabric and couch cushions. It got tons of media attention, and once the store finally opened it reported record sales of all Ikeas worldwide. All in all, a little bit of effort produced big results for Ikea.

Ecological Business Card

Via Ads of the World

This eco-friendly promotional stamp is such a fitting idea for an environmental company. Of course, you run into some problems because I for one would not want to carry around a yougurt lid in my pocket, and the stamp is probably too big to carry around, but the idea is in the right place. You may as well give something that people will want to use and carry around then, such as a promotional pen.

Corporate Rodeo

Via I Believe in Advertising

I've seen rodeo bulls before, but never a rodeo chair! I can definitely believe that this promotional chair garnered a lot of attention at a circuit of business fairs in Germany. I know the Economist did something similar to promote their magazine, but they actually used a mechanical bull-- this ties in a little better to the business world and the idea of "Staying on top". Considering most magazine promotions are simply T-shirt giveaways or promotional pens, this was definitely a unique way for WirtschaftsWoche to stand out.

A Strong Promotion

Via Ads of the World

This campaign out of Australia for Iams dog food was voted best DM from May on Ads of the World, and I'd have to agree! Saatchi & Saatchi distributed these custom imprinted frisbees that look like 10 kg weights at dog parks to highlight the health benefits Iams provides dogs. If I were a dog owner and my dog came running up to me with one of them in his mouth, I'd probably be convinced to at least try the product. I think it's more effective because it's a promotional pet product and something my dog can interact with-- if they had just handed me a promotional key chain or something like that, I wouldn't feel compelled at all to buy Iams for my dog.

Keeping It Clean

Via Ads of the World

This guerrilla campaign really provides everything necessary to follow through with the behavior it's promoting. In Vietnam these promotional posters made out of soap paper were placed in public places in order to encourage people to wash their hands regularly after using the bathroom. Part of the poster can be ripped off for people to use at that exact moment to wash their hands! Providing the target with soap at the exact moment they see the poster is really the best way to change their behavior, and it was probably really easy to measure the success of the campaign. I wonder if there were other posters made out of promotional towels in order for them to dry their hands!