The beauty of using a street team for guerrilla promotions is that the consumers engaged in such advertising may be more likely to positively respond to your companies pitch. The degree of a consumer’s response range varies based on the interactive level of the marketing tactic. The more interactive the marketing tactic, the more impressionable the consumer choosing to participate is.
A prime example is a simple leaflet distribution vs. a taste test. Consumer interaction is limited in leaflet dispersal. Since there is an opportunity to refuse the leaflet, those who accept it are showing a small margin for responsiveness. However, since some consumers will take leaflets to be polite, a more assertive and productive approach would be product sampling.
With product sampling the consumer must not only accept but also engage. If a consumer is willing to wane from their focus to taste, try on or comment on your product or service they are showing a high level of responsiveness. Additionally, they will be more likely to retain a memory of the experience and discuss it with other consumers.
Merging various types of street team guerrilla promotions over a single or group of concentrated areas has the potential to make a massive impact. The repetitiveness of theme will sear itself into consumer minds. Choosing a proper location is key.
Multibillion-dollar companies all the way to mom and pop operations utilize street team promotions. Successful businesses realize there is no substitute for physically interacting with your consumer. Any company serious about a successful branding campaign must be willing to explore how street team marketing can be incorporated into their overall marketing scheme.