Going Green

With minor changes to a standard restroom paper towel dispenser, the World Wildlife Fund (an environmental conservation group) was able to promote and effective campaign. With a transparent silhouette of South America installed in the front of the dispensers, people using up the paper towels were forced to confront the issues of waste and conservation.

This promotional campaign was especially effective because it had two trajectories. First, it promoted personal conservation, the little ways in which you can cut back your consumption of earth's resources in your everyday life. Second, with a map of South America front and center, people who encountered this promotion were reminded of the greater global conservation issues as well. Since going green is becoming more of an available option with environmentally friendly promotional products, there is no excuse for abusing the resources of our earth!

via direct daily