Guerrilla Case Study: Grass Cars

If the Hulk were to take the form of an automobile - this would be it. No - just kidding...but seriously, these cars take the word "green" to the next level! Cars in both the United States and Europe have recently been outfitted with furry green exteriors. Now, I'm not sure if they are using astroturf or real grass, but I think the concept is similar to a Chia pet. Part of me also wonders what sort of adhesive is used to bind the greenery to the cars; but the point of this wacky promotion is to promote awareness of the environment and the impact that we have on our surroundings.

Although this type of promotion has been used previously, for other purposes, it is undeniably attention-getting and a clever way to break through all of the visual clutter that we experience on a daily basis. Think about it: what sort of reaction would you have if you saw one of these cars driving down the street? It certainly gets people talking and generates word-of-mouth, which is what truly successful guerrilla marketing campaigns accomplish.

With the resurgence of environmentalism and rise of organic and "green" products, it can be difficult to position one's company as environmentally responsible and not simply a business that has jumped on the bandwagon, so to speak. In the end, though, every little bit counts. Think of original ways to use environmentally-friendly promotional products and organic promotional products imprinted with your company's logo as a means to showcase dedication to the environment in a fun, personal way.