It's one thing to promote a brand through the clever use of guerrilla marketing. On the other hand, it's completely different to enact something so bright and drastic that it changes an entire town. The latter is what happened in the town of Drachten in the Netherlands. Artist Henk Hofstra painted one kilometer of a street in the town a light blue color. Despite the slogan painted into the street itself - "Water is Life" - the purpose of painting the road was not to raise awareness of conserving water, but rather to help citizens of Drachten to visualize what the area will be like when the street is converted back into its original state - a canal. Take a look at the pictures above - it's amazing what 4000 liters (~1057 gallons, U.S.) of paint can do to raise awareness for an event.
Although the painting of streets has been done before, the color and expanse of street were truly relevant to demonstrate to the citizens of the town the changes that will take place because of the reinstatement of the waterway. This creative guerrilla promotion goes to show you that a little color goes a long way. For your next promotional venture, consider colorful products like promotional pens or promotional tote bags with your logo that will stand out from the drab and mundane. This will ensure that your brand gains visibility and recall - two extremely important factors when one wants to purchase a product.
Via: Vanksen Culture Buzz.