Where Did My Bench Go?

Denver residents might have found themselves hard pressed for a seat last summer when Denver Water conducted a major campaign to encourage water conservation. Last July, we wrote about the company’s use of supermarket conveyor belts to remind consumers to “use only what [they] need.” As part of the same promotion, Denver Water placed several severed benches in prime locations throughout the city. The simple tag line and bright colors of the bench make it easy for the casual passerby to register and remember the ad’s message. It might have also been a good idea to supplement these guerrilla ads with items like promotional rubber ducks. The company could imprint their logo on the ducks and attach a message encouraging Denver water-users to “save some for the ducks.” Any excuse is a good excuse for free rubber ducks, right?