Skin Cancer Awareness: Toe Tags

This awesome skin care awareness campaign required the stealthy action of trained guerrilla marketing soldiers to ensure it was caried out to perfection. On the hottest day in July, sunbathers in Zurich's largest park woke up to find toe tags on their feet, much like the type that adorn the deceased at the local morgue. The tag read: "Sun kills. Be sure to protect yourself with our sunscreens and other skin care products." This great guerrilla effort was picked up by the local media and received even more exposure. Good job all around - maybe next time they can give out free promotional sunscreen samples to get their customers hooked on the product.